Meet 14 - Creating a Survey: Sell an Ad for School Publication

Name	Wiwi Nur Afriani
Nim	2088203090
Prodi	English Education
Vocabulary Logs	1. Shelter = [ˈSHeltər] Part of speech: Noun Indonesian: tempat berlindung Definition: a place giving temporary protection from bad weather or danger. e.g., “the shelter save him from the cold wind” Synonyms: Refuge, sanctuary, citadel, harbor   2. Bandwagon = [ˈbandˌwaɡən] Part of peech: Noun Indonesian: kereta musik Definition: used in reference to an activity, cause, etc. that is currently fashionable or popular and attracting increasing support. e.g., “the environmental bandwagon is feeling mighty crowded”   3. Compile = /kəmˈpīl/ Part of Speech: Verb English: Composing Definition: produce (something, especially a list, report, or book) by assembling information collected from other sources. eg, " Compile a list of businesses and assign each one to a student or to a team." Synonyms: assemble, collate, compose   4.  Accessible = /əkˈsesəb(ə)l/ Part of Speech: Adjective English: Which can be obtained Definition: (of a place) able to be reached or entered. eg, “The longest-running kind of advertising accessible to businesses to sell their goods and services is newspaper advertising.” Synonyms: attainable, attainable, available   5. Dissatisfied Indonesia : Tidak puas Part of speech : Adjectiva Pronounce : dɪsˈsæt.ɪs.faɪd Synonim : Unsatisfied Definition : Expressing or showing lack of satisfaction Example : Making them dissatisfied with they look

 

Summary

   The material “Advertising: Creating Advertising News” provides guidance on how to create effective advertising news. It emphasizes the importance of setting clear goals, understanding the target audience, using compelling titles and calls to action, making effective use of text and visuals, considering layouts, conducting testing and evaluation, and monitoring and analyzing results.

 

Reflection:

    This material highlights some of the key considerations when creating advertising stories. It emphasizes the need for strategic planning by setting clear goals and understanding the target audience. This understanding allows advertisers to tailor their message to suit their intended audience, increasing the chances of capturing their attention and driving the desired action.

   The materials also emphasize the power of headlines and calls to action in capturing audience interest and driving engagement. By creating attention-grabbing headlines and including compelling calls to action, advertisers can effectively guide viewers to take desired next steps, such as making a purchase or visiting a website.

    The importance of effective communication via text and visuals is underlined in the materials. Advertisers are encouraged to use clear and persuasive language while selecting high-quality visuals that align with audience messages and preferences. By striking the right balance between text and visuals and leveraging impactful imagery, advertisers can increase the overall effectiveness of their advertising stories.

    Monitoring and analyzing the results of advertising campaigns is also highlighted as an important step. By tracking relevant metrics and analyzing data, advertisers can gain insight into the success and impact of their campaigns. This information can inform future decision making and help refine advertising strategies for better results.

    Overall, the material emphasizes the need for strategic planning, effective communication, testing, and evaluation in making advertising news. By following these guidelines, advertisers can increase their chances of creating compelling and impactful ad stories that resonate with their target audience and achieve the desired results.